EuroTier trade show brand expands globally

By Jane Byrne

- Last updated on GMT

© EuroTier DLG
© EuroTier DLG
The organizers of EuroTier, the major biennial animal husbandry trade show taking place this week in Hannover, have announced that they will be introducing EuroTier Middle East, EuroTier South America and EuroTier China in 2019.

Jens Kremer, DLG department manager for business development and sales, explained that the German organization would work with local partners that have a background in exhibition management and livestock husbandry networks in their respective agricultural regions in terms of hosting the trade show in the new markets next year.

The first EuroTier in South America is scheduled for 23-25 July 2019, and will be located at the LAR Convention Centre in Medianera in the Brazilian state of Paraná – a focus point for Brazilian animal husbandry, said the DLG.

Current market research results from DLG-Agrifuture Insights, a large-scale farmer survey covering 13 countries, indicate a high level of investment confidence in Brazil farmed animal production in the coming 12 months.

The data shows farmers in the poultry sector, in particular, intend to invest increasingly in expanding production, but are also interested in topics relevant for husbandry, such as poultry house hygiene, as well as focusing on strengthening their international competitiveness, noted DLG. Brazilian milk producers are said to be banking on robust genetics, efficient cost management and increasing mechanization and digitization.

DLG said EuroTier South America would be held in cooperation with media company, Gessulli, and Brazil's trade fair for animal husbandry, AveSui. The organization said Companhia de Desenvolvimento Agropecuário do Paraná, CODAPAR, a company that works together with the Brazilian Ministry of Agriculture, will support the Brazil based trade show.

EuroTier Middle East​

The premier EuroTier in the Gulf region is set to take place from 9-11 September 2019. EuroTier Middle East will be located at the Abu Dhabi National Exhibition Center (ADNEC), in Abu Dhabi, the capital of the United Arab Emirates.

DLG said the Middle East region is a growing livestock market.

“State subsidy programs such as those in Saudi Arabia, for instance, are aimed at meeting 60% of the demand for poultry from domestic production within the next five years. Current challenges faced by the livestock sector in the region include agricultural structural change and high operating costs, as well as biosecurity.”​

The government organization, Abu Dhabi Food Control Authority (ADFCA), which provides the region’s farmers with technical advice and services, will be a partner in EuroTier Middle East.

EuroTier China ​

Autumn 2019 will also see the third new trade fair to be launched under the German trade show brand, EuroTier China. That event is set to take place at Qingdao International Convention & Exhibition Center from 19-21 September 2019.

About a third of all farmers surveyed in China intend to invest in their businesses in the coming 12 months, found DLG-Agrifuture Insights. That report indicated Chinese pig producers showed above-average confidence, with 42% of them planning to invest. The focus of pig farmers is on modernization of existing facilities, while livestock farmers generally are especially interested in technology aimed at improving animal health, reducing emissions in animal husbandry and increasing feeding efficiency, according to that DLG data.

Social media round-up

EuroTier 2018 in Hannover, Germany is well underway now, with only one day left to go. Our social media round-up will give those who didn't attend a perspective on some of the developments at this year's event. 

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