Partnerships and NPD: Agrifirm and Land O’Lakes expanded tie-up, Animine launches manganese product, Leiber targets Nordic markets with yeast product portfolio
In an expanded agreement, the two organizations are working together to market, for the first time, the “next generation” swine and poultry products from Land O’Lakes’ PMI feed additives business throughout Europe, Asia and Latin America.
The agreement between Agrifirm’s functional feed ingredient brand, Agrimprove, and Land O’Lakes’ PMI division is the third key partnership between the two cooperatives. Since 2015, PMI has been the exclusive distributor of Agrimprove functional feed ingredients in the US. And, in 2019, the partners formed Agrilakes, a joint venture in China targeted at supplying ingredients for local dairy production.
New highly concentrated manganese product
Meanwhile, French trace mineral supplier, Animine, has launched what it says is a new innovative source of purified manganese, branded as ManGrin.
The product, it said, is highly bioavailable and it provides a minimum of 75% of manganese.
“Tested in broilers, ManGrin revealed significant higher liver content compared to other sources, a sign of higher bioavailability,” said the producer.
It also has high flowability, which the product developer said is a key parameter in the reduction of airborne particles when handling such neurotoxic compounds as manganese.
It complies with the highest safety standards as well, with low heavy metal content as per EU legislative requirements and is highly stable as the characteristics of ManGrin make it less reactive to its environment, limiting interactions with other compounds in premix preparations in the digestive tract, said the French company.
Deal focused on Nordic markets
And yesterday [December 21] saw German company, Leiber, and Swiss player, MBP Solutions, enter into a distribution agreement to market Leiber's portfolio of brewers' yeast-based products in Nordic countries for applications in animal nutrition.
The agreement starts in January and will cover a range of yeast-based products, from dried brewers' yeast to various processed yeast products including beta glucan from the yeast cell wall. The products, which have prebiotic mode of action, could be use in feeds for pigs or cattle or in aquaculture and pet food.
Leiber said its animal feed business has been steadily growing over the past 10 years. The company's business unit director, Helge Jakubowski, commenting on the distribution tie-up, said MBP Solutions would support the German group in targeting both existing and new customers in the Scandinavian region.
