Today’s consumers are taking proactive actions to maintain their pet’s healthspan, seeking solutions to improve the health and wellbeing of their companion animals. 88% of US pet parents say it’s important to take preventative measures to protect their pets’ health. Sales of pet products with gut health claims were up 213% yearover- year as consumers placed emphasis on the importance of their dog’s digestive health. With 60% of dogs exposed to a risk factor in the past year that could impact gut health and lead to a gut microbiome imbalance, scientifically-backed solutions to maintain digestibility and support a balanced gut microbiome are crucial.
